Style Coaching Institute®
The Latest Approach to Image Consultancy
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STYLE COACHING™ IS PERSONAL BRANDING AND MORE
If you want to know how to become a Personal Branding Consultant take a look at our Style Coaching Course. Our course will provide you with Personal Branding Training that will set you up to work in this lucrative niche. Our course will teach you all the key elements of Personal Branding Training AND MORE?
Our Personal Branding Training is completely unique, and you won’t find any other training that offers a like-for-like comparison. We offer online, home study and tutored diploma courses which train you in a process known as ‘Style Coaching™’. Style Coaching™ offers you everything that conventional Personal Branding Training does, and much more! As a Certified Style Coach™ you are also able to market yourself as being a Personal Branding Coach, or a Personal Brand Stylist - the wording you choose to adopt is up to you.
Style Coaching™ combines advanced image management with key life coaching skills, interpersonal communication training, sales and marketing training, stress management, time management, rapport building skills, advanced personal grooming, and so much more.
Although it can be said that impression management is one of the most significant elements to building your Personal Brand, our Personal Branding training (known as ‘Style Coaching™’) doesn’t just focus on the impressions that are formed through personal image. Our training is completely holistic, looking at all the elements that make you - YOU!
By training in Style Coaching™ you have the opportunity to offer a full Personal Branding service, within the fun and creative medium of ‘Style Coaching™’. Our Style Coaching™ / Personal Branding Course covers everything you could expect from a Personal Branding Course and a lot more that you might not have considered!
What is a Personal Brand Consultant or Personal Branding Coach?
A Personal Brand Consultant, also known as a Personal Branding Coach helps people to clarify their Personal Brand by helping them to decide what they want to be known for. A Personal Brand Consultant helps people to understand what differentiates them from the crowd, and what makes them unique. Often people want to develop their Personal Brand but without the guidance of a Personal Brand Consultant they don’t know where to start or what questions they should be asking themselves.
A Personal Branding Coach asks questions that help you to focus in on the skills and abilities, knowledge and viewpoints you have (or that you want to develop) that will encourage others to want to work with you. They help you to recognise what you can uniquely offer others and where your weaknesses lie so that they can be improved. A Personal Branding Coach also helps you to identify your core values, so that you will understand what will give you satisfaction and fulfilment.
How does a Personal Brand Consultant Work?
Personal Branding isn’t something that you do once. You wouldn’t expect to be fit for life by visiting the gym once, and likewise, Personal Branding also takes time and commitment. It is an ongoing process of building and developing networks, establishing yourself as an expert through demonstrating your knowledge, and gradually becoming recognised and trusted for who you are, what you do, and how you do it.
A Personal Brand Consultant teaches you the key to successfully branding yourself over time through being aware of the elements that construct your Personal Brand. These elements include:
Your Personality
Your Values
Your Goals
Your Verbal Communication
Your Vocal Communication
Your Body Language
Your Rapport Building Skills
Your Ability to Manage Stress
Your Ability to Manage your Time
Your Confidence and Self-Esteem
Your Self-Belief & Ability to Challenge Limiting Beliefs
Your Unique Selling Points - What makes you stand out from the crowd
Your Image and Appearance (Impression Management)
Your Personal Grooming
Your Ability to Sell Yourself
Your Ability to Market Yourself
A Personal Brand Consultant helps people to showcase their unique abilities so that they can make a great impression and portray a consistently clear message to their audience. A Personal Brand Consultant also helps people to access greater business potential and put their brand personality out there!
What is Personal Brand?
Your Personal Brand is the way in which you communicate to society the qualities that set you apart from the crowd. Developing your Personal Brand is about identifying and clarifying these qualities, and maximising on them to help you achieve your personal and professional goals while being true to yourself.
Although everybody has a Personal Brand, most people are unaware that they have been forming and defining their ‘brand’ over the years. Because they are unaware of this process they are missing out on the chance to make the most of the strengths of their brand, and they are at the mercy of their brand’s weaknesses too.
Your Personal Brand is the image you are portraying to the world (how people perceive you), combined with your unique qualities (what makes you stand out) and your values (what is truly important to you). When these three things align in harmony then you have a strong Personal Brand, which is not only a valuable asset but which also enables you to experience more fulfilment and meaning in your career.
If your Personal Brand is what people conjure up in their minds when they think of you, then it makes sense to consider the message you are portraying and make sure that the message is faithful to what you really wish to communicate. By clearly designing and setting out your Personal Brand you can help to enhance your career by establishing yourself as an expert in your industry, building a trustworthy reputation, and boosting your perceived value.
Your Personal Brand is ‘who you are and what you stand for’, and just like any highly desirable company or product, people will start to associate your name with the benefits that you offer. They will want to work with you because ‘your brand and you’ will have become the same desirable entity.
Why is Personal Branding so Important?
The concept of Personal Branding is that people can become more successful by developing their Personal Brand. It is often said that people shouldn’t care what others think about them, but the fact is that first impressions do count. In business, it is hugely important to consider how our brand is perceived. Personal Branding is about consciously managing how we are being perceived so that we are able to create a favourable impression and leave a lasting positive impact.
By examining your Personal Brand you can assess how it portrays you and how it can be implemented to provide more benefits. Personal Branding gives you the opportunity to safeguard and guide the development of your reputation, and to manage positive or negative publicity. Personal Branding also helps you to gain clarity and focus, having a thorough awareness of your strengths and being able to impart these strengths to your target market to increase your prestige.
Personal Branding is also vital in creating loyalty and sincere relationships with your existing client base, as you are able to better define your brand and deliver it with greater belief, passion and congruency. Your enthusiasm will transfer to your clients, who will begin to associate positive feelings to your Personal Brand.
Personal Branding helps you to have a very clear vision of what you want to achieve, how you want to do it, who and what you want to be associated with, and who and what you do not want to be associated with. By having this clear vision you can avoid making mistakes that could would otherwise damage your Personal Brand.
Individual Branding V’s Product Branding
Personal Branding can also be known as ‘Individual Branding’ or ‘Authentic Personal Branding’, but it is essentially all about ‘Brand-You’!
There is little difference between Corporate or Product Branding and Individual or Personal Branding, except that rather than a product or service being promoted, Individual Branding is all about a person being promoted. The person becomes the product being sold.
When talking about Product Branding, a large amount of time and consideration goes into the packaging, the colours being used, how the product is recognised and perceived, the quality of the product and whether it ‘does what it says on the tin’, the clarity of the message being portrayed by the label, the slogan, etc... The same goes for Personal Branding which focuses on who you are and who you are not.
Personal Branding is about establishing yourself as an expert in your field of work, building a strong reputation, increasing your prestige and improving how you are perceived. Also, just as with Product Branding, Personal Branding focuses a lot of attention on your outer image. Instead of packaging a product we are dressing a person. The focus becomes the clothes we have chosen, our hygiene and personal grooming, our hair and makeup, the colours we have worn, or our chosen accessories. Equally important are our interpersonal communication skills, our marketing and sales skills, our voice qualities, our time management and stress management, and our rapport skills.
Personal Branding and Product Branding share many similarities, because Personal Branding is about marketing yourself as the product.
If you’re looking for Personal Branding workshops or if you would like to train for a career in Personal Branding, why not consider one of our ‘Tutored Plus Style Coaching™ Diploma Courses’ or our ‘Home Study Style Coaching™ Diploma Courses’? You’ll be able to learn everything that you’d learn on a Personal Branding Course, and more!
The concept of Personal Branding is that people can become more successful by developing their Personal Brand. It is often said that people shouldn’t care what others think about them, but the fact is that first impressions do count. In business, it is hugely important to consider how our brand is perceived. Personal Branding is about consciously managing how we are being perceived so that we are able to create a favourable impression and leave a lasting positive impact.
By examining your Personal Brand you can assess how it portrays you and how it can be implemented to provide more benefits. Personal Branding gives you the opportunity to safeguard and guide the development of your reputation, and to manage positive or negative publicity. Personal Branding also helps you to gain clarity and focus, having a thorough awareness of your strengths and being able to impart these strengths to your target market to increase your prestige.
Personal Branding is also vital in creating loyalty and sincere relationships with your existing client base, as you are able to better define your brand and deliver it with greater belief, passion and congruency. Your enthusiasm will transfer to your clients, who will begin to associate positive feelings to your Personal Brand.
Personal Branding helps you to have a very clear vision of what you want to achieve, how you want to do it, who and what you want to be associated with, and who and what you do not want to be associated with. By having this clear vision you can avoid making mistakes that could would otherwise damage your Personal Brand.
Individual Branding V’s Product Branding
Personal Branding can also be known as ‘Individual Branding’ or ‘Authentic Personal Branding’, but it is essentially all about ‘Brand-You’!
There is little difference between Corporate or Product Branding and Individual or Personal Branding, except that rather than a product or service being promoted, Individual Branding is all about a person being promoted. The person becomes the product being sold.
When talking about Product Branding, a large amount of time and consideration goes into the packaging, the colours being used, how the product is recognised and perceived, the quality of the product and whether it ‘does what it says on the tin’, the clarity of the message being portrayed by the label, the slogan, etc... The same goes for Personal Branding which focuses on who you are and who you are not.
Personal Branding is about establishing yourself as an expert in your field of work, building a strong reputation, increasing your prestige and improving how you are perceived. Also, just as with Product Branding, Personal Branding focuses a lot of attention on your outer image. Instead of packaging a product we are dressing a person. The focus becomes the clothes we have chosen, our hygiene and personal grooming, our hair and makeup, the colours we have worn, or our chosen accessories. Equally important are our interpersonal communication skills, our marketing and sales skills, our voice qualities, our time management and stress management, and our rapport skills.
Personal Branding and Product Branding share many similarities, because Personal Branding is about marketing yourself as the product.
If you’re looking for Personal Branding workshops or if you would like to train for a career in Personal Branding, why not consider one of our ‘Tutored Plus Style Coaching™ Diploma Courses’ or our ‘Home Study Style Coaching™ Diploma Courses’? You’ll be able to learn everything that you’d learn on a Personal Branding Course, and more!
The Style Coaching Institute® is the only institute of its kind in the world. We believe that 'Looking Good is Only Half the Picture'. The holistic approach of Style Coaching™ has offered the world of Image Consultancy a makeover all of its own! Our Diploma Courses are accredited by the International Association of Style Coaches™ and we have trained over 950 professional Style Coaches™ in 55 countries!
Are you looking for career training that will give you the 'edge' in business but that also 'fits' with your personal passions, your values, your goals & aspirations? Would you like to know that your trainers are real people who are there to support, guide, encourage & inspire you when it really counts? When only the best is good enough, you can rely on the Style Coaching Institute®.
Our prestigious Diploma Courses will prepare you with all the skills & knowledge you need to begin a successful new career as a Certified Style Coach™. We offer Tutored Courses in the UK, Ireland, Singapore & the USA, and our International Home Study Course can be studied from anywhere in the world! Our expert team specialise in turning a dream career into a reality!
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FIND A STYLE COACH™:
If you would like to employ the services of a Style Coach™ Please visit www.stylecoachingassociation.com to find a Style Coach™ nearest to you.
If you would like to employ the services of a Style Coach™ Please visit www.stylecoachingassociation.com to find a Style Coach™ nearest to you.