Style Coaching Institute®

STYLE COACHING™ DIPLOMA COURSE MODULES

Our CLASSIC & ELITE-PRO Packages include these information-packed chapters as standard:

Chapter 1: Introduction to Style Coaching™
Style Coaching™ in a Nutshell (Questions & Answers)
Creating a Good Learning State + Audio exercise
What is a Personal Stylist?
What is a Coach?
Key Roles of a Style Coach™
The Boundaries of Style Coaching™
10 Core Competencies of Style Coaching™

Chapter 2: First Contact with Clients
Client Confidentiality
First Contact
Initial Telephone Enquiries (inc. form)
First Consultation
Evaluating the Starting Point
Evaluation Checklists
Good Coaching Questions
Introduction to the Questionnaires & Exercises
Understanding Questionnaire No. 1 (inc. Female & Male Forms)

Chapter 3: Discovering your Personal Style
People are Perfect!
Making the Shift & Creating Fashion Freedom
Creating a ‘Real Life’ Style
The Client’s Brief and your Expert Eye
A Portfolio of Styles (inc. sample PowerPoint Slideshow via email)
Portfolio Tips
The Meaning of True Style
Style V’s Fashion
Are you Stuck in a Style Rut?
Style Personalities & Developing Effortless Style
Identifying your Style Personality Group (inc. Female & Male evaluation forms)
Celebrity Style Personalities (Female & Male)

Chapter 4: Where you Are & Where you Want to Be
The Wheels Exercise Explained
The ‘Road MAP’ to Living the Life you Deserve
The Focus Form Exercise Explained
In Focus: The Wheel of Appearance
Setting SMART goals
Goal Setting Questions
Creating an Action and Budget Plan
Discussing your Client’s Budget
Great Results on a Low Budget
Work for your Client between Sessions
Example Mini-Goals
The Makeover Questionnaire

Chapter 5: In the Changing Room
‘Emotions’ in the Changing Room
The Learning to Love Yourself Exercise
How’s your Body Image?
Body Image Visualisation Exercise (inc. Audio)
Nurturing Self-Acceptance
The Hands-On Approach
Size Matters
Women’s Measurement Guide
Measurement Minder (Female, Male featured later)
Body Shape Analysis
Introductory Look: The 9 Body Shapes of Women
Becoming a ‘People-Watcher’
Creating Pleasing Proportions
Body Analysis Forms Client & Coach Versions (Female & Male)

Chapter 6: Psychological Theory of Style Coaching™
Starting Points for Change
Our Authentic Self & the Desire to Avoid Pain
Our Adapted Personality & the Need for Acceptance
A Disintegration of Self
Authentic Living (inc. Evaluation Test)
The Powerful Internal Image
Contradicting a Poor Self-Image
Other Ways to Change a Negative Self-Image
Style Coaching™ - A Great Starting Point
The Prison of Self-Limiting Beliefs
On-Screen Styling
Change – your Client’s Choice
Getting the Ball Rolling

Chapter 7: NLP & The Art of Reframing (please note that this material does not train you to represent yourself as a practitioner of NLP).
A Brief Introduction
What is Neuro-Linguistic-Programming?
The Pillars of NLP
The Presuppositions of NLP
The Art of Reframing
Style Coaching™ Reframes in Practice
Positive Thinking Patterns
Reframing in Action
Content & Context Reframes
How to Learn More about NLP
Self-Test Assignment 1

Chapter 8: Dressing the Triangle Figure
Identifying the Triangle Figures (Slender & Full)
Identifying the Aims for Dressing the Slender & Full Triangles
Underwear for the Triangle (inc. pictures)
Choosing Clothes for the Triangle (inc. trousers, jeans, skirts, dresses, tops, coats & jackets, accessories, fabrics, patterns, colours)
Clothes to Avoid!
Quick Recap of Key Points
Drawings of Clothing Options for the Triangle Figures

Chapter 9: Dressing the Inverted Triangle Figure
Identifying the Inverted Triangle Figures (Slender & Full)
Identifying the Aims for Dressing the Slender & Full Inverted Triangles
Underwear for the Inverted Triangle (inc. pictures)
Choosing Clothes for the Inverted Triangle (inc. trousers, jeans, skirts, dresses, tops, coats & jackets, accessories, fabrics, patterns, colours)
Clothes to Avoid!
Quick Recap of Key Points
Drawings of Clothing Options for the Inverted Triangle Figures

Chapter 10: Dressing the Rectangle Figure
Identifying the Rectangle Figures (Slender & Full)
Identifying the Aims for Dressing the Slender & Full Rectangles
Underwear for the Rectangles (inc. pictures)
Choosing Clothes for the Rectangles (inc. trousers, jeans, skirts, dresses, tops, coats & jackets, accessories, fabrics, patterns, colours)
Clothes to Avoid!
Quick Recap of Key Points
Drawings of Clothing Options for the Rectangle Figures

Chapter 11: Dressing the Round Figure
Identifying the Round Figure
Identifying the Aims for Dressing the Round Figure
Underwear for the Round Figure (inc. pictures)
Choosing Clothes for the Round Figure (inc. trousers, jeans, skirts, dresses, tops, coats & jackets, accessories, fabrics, patterns, colours)
Clothes to Avoid!
Quick Recap of Key Points
Drawings of Clothing Options for the Round Figure

Chapter 12: Dressing the Hourglass Figure
Identifying the Hourglass Figures (Slender & Full)
Identifying the Aims for Dressing the Slender & Full Hourglass Figures
Underwear for the Hourglass Figures (inc. pictures)
Choosing Clothes for the Hourglass Figures (inc. trousers, jeans, skirts, dresses, tops, coats & jackets, accessories, fabrics, patterns, colours)
Clothes to Avoid!
Quick Recap of Key Points
Drawings of Clothing Options for the Hourglass Figures
Self-Test Assignment 2

Chapter 13: Creating Good Rapport
Ways to Build up or Inadvertently Destroy Rapport
Preferred Representational Systems (inc. exercises)
Visual Based Phrases & Predicates
Auditory Based Phrases & Predicates
Kinesthetic Based Phrases & Predicates
Words that Different Modalities Use
Matching Representational Systems
Pacing & Leading
Internally & Externally Referenced Clients
Life Coaching V’s Style Coaching™

Chapter 14: Psycho-Cybernetics
Introduction to Psycho-Cybernetics & the findings of plastic surgeon, Maxwell Maltz
The Face of Personality
Know the Truth about Yourself
Relaxation & Imagery
The Cleansing Waterfall Visualisation Exercise (inc. Audio)
The Power of a Moment
The Need for Individuality
How to Relax & De-Hypnotise Yourself

Chapter 15: Foundations First
The Importance of ‘Fit’
Find the Right Fit: Underwear
Looking at a Badly Fitted Bra
Looking at a Correctly Fitted Bra
Choosing the Appropriate Style Bra
Flattering a Small to Moderate Bust
Flattering a Large Bust
Establishing the Correct Bra Size
In Focus: Briefs
Find the Right Fit: Trousers
Looking at a Correctly Fitted Pair of Trousers
Find the Right Fit: Jeans
Jeans for every body shape
Jeans: Top Tips for Achieving the Best Fit
Jeans: 10 General Points to Remember
Jeans: Additional Style Tips
Women’s Size Conversion Charts

Chapter 16: Dress Your Way to a Slimmer You
Discussion
Simple Steps of Low-Calorie Styling
Slimming the Full Figured Body Shapes
Dressing Tall & Petite Figures

Chapter 17: Wearing Colour with Confidence
Discussion
A Style Coaching™ Colour Consultation
The History of Colour Analysis
Colour Theory & the Munsell System
Observing your Client’s Personal Colouring
Identifying your client’s Dominant Colour Characteristic
Identifying your Client's Secondary Colour Characteristic
The Cool Seasons
The Warm Seasons
Colour Equations
Your Client’s Best Colours
Adding Colour to Colour
Colour Assessment Chart
Season Selectors™: The ‘Keep-It-Simple’ Approach to Colour
The Impromptu Colour Test
The Colour Confidence Form
The Simple Mirror Test
Choose Clothes with Confidence
Colour Psychology & Visualisation
Style Coaching™ Basic Colour Tools (includes an additional A5 Full-Colour Book)
Colour Assessment Chart
Colour Analysis Keynote and PowerPoint presentations (x2) for ELITE-PRO STUDENTS ONLY (provided on Business Pack CD-R).

Chapter 18: Shoes & Accessories for Women
The Average Woman’s Shoe Collection
The Ideal Shoe Collection
Should they Stay, or Should they Go? Questions to Ask!
Tips for Footwear
Storage of Shoes & Boots
Accessories – the Finishing Touch
The Best Belts
Scarf Secrets
Ways to Wear Scarves / Wraps / Pashminas
Head & Hair Accessories
Eyewear
Storage for Accessories
Your Complete Guide to Brilliant Bags
Inspiring Designer Bags
Classic Designs
A Bag for Every Body Shape
Choosing the Right Bag for the Outfit & Occasion
Using Bags to Express your Personality
Popular Bag Designs

Chapter 19: Wardrobe Analysis & Organisation
The Aims of Analysing & Organising
The Psychological Benefits of Analysing & Organising
Analysis by Observation
Opening the Wardrobe Doors
Out with the Old & In with the New
Focusing on the Desired Outcome
Wardrobe Weeding
Wardrobes that ‘Work’
Lifestyle Analysis Chart
Capsule Wardrobes
The 3 Step De-Cluttering Process
The De-Cluttering Process: Underwear
The Motivation to Get & Stay Organised
The Wardrobe Checklist (Male & Female Versions)
Shopping Plan Form
Clothing Care & Maintenance
Top 10 De-cluttering Tips
Key Items for Every Wardrobe (Women’s & Men’s)
Self-Test Assignment 3

Chapter 20: Communication Skills & Body Language
Key Listening Skills
Offering Compliments (inc. exercise)
Verbal Communication (inc. Vocabulary, Fillers, Verbal Problems)
Vocal Communication (inc. Rate, Diction, Other Vocal Qualities)
Non-Verbal Communication and Body Language (inc. Posture, Gestures, Facial Expressions, Eye Contact, Proximity, Mirroring)
Observing Body Behaviour
Body Language Tips
The Art of Conversation (inc. Making introductions, Remembering names, Mingling, Making small talk, Icebreakers, Topics of conversation, What not to say)
Good Becoming a Good Conversationalist
Voice Coaching (inc. voice qualities, variety, pace of delivery, volume, pauses, changes in pitch, adding colour to your voice, voice coaching tips)

Chapter 21: Transactional Analysis
A Model of the Personality
The Five Ego States of TA
Typical Behaviour & Communication Patterns of the 5 Ego States
Transactional Analysis & Confidence
Using TA to Communicate more Effectively
Complimentary Transactions
Crossed Transactions

Chapter 22: Personal Shopping
Do you have an Action Plan?
Associations to Shopping
Preparation for Personal Shopping
Choosing Colour with Confidence
In the Dressing Room
Questions to ask yourself when considering an Item
When things aren’t quite Perfect
Shop ‘til you Drop
A Closer Look at why we Shop
Are you a Shopoholic?
Personal Development & Networking

Chapter 23: Skin Care & Make-up
Skin care routines (inc. cleansing, toning, moisturising, exfoliating, masks, cleansing wipes)
Evaluating your Skin Type
Common Skin Problems & their Causes
You are What you Eat
Quick and Easy Make-up
Discussing Makeup with your Client
The Aim of Everyday Make-up
Improving your Basic Knowledge
10 Quick Make-up Tips
Make-up Hygiene
Product Essentials
Make-up Theory: Products (inc. Primers & Colour Correctors, Concealers, Foundations, Powders, Eye Products, Cheek Products, Lip Products)
Make-up Theory: Cosmetic Ingredients
Make-up Theory: Identifying Face Shapes (inc. make-up tips for each face shape)
Make-up Theory: Eyebrow Shapes & Shaping
Make-up Theory: Identifying Eye Shapes & Sizes
Make-up Theory: Application Guidelines (inc. Step-by-Step Instructions, Step-by-Step Pictures)

Chapter 24: Hair Basics: Textures, Styles, Creations!
Assessing your Client’s Hair
Back to Basics: Shampooing & Conditioning
Discovering Hair: Hair Worldwide
Discovering Hair: Hair Textures
Discovering Hair: Hair Types
Hair Styling: Products
Hair Styling: The Essential Tool Kit
Hair Styling: Brush Work
Discovering Hair: Hairstyles to Enhance Face Shapes
Hair Styling: The Basic Blow-Dry
Hair Styling: The 4 Step Natural Blow-Dry
Hair Styling: Creating Great Curls
Hair Styling: Straightening
Discovering Hair: Up-Styles
Discovering Hair: An Accessory to Make-up
The Virtual Hair Stylist
At the Hair Salon
Top 10 Tips
10 Steps to Healthy Hair

Chapter 25: Top-to-Toe Grooming
The Most Common Body Problems
Specific Problem Areas
Body Skin Care (inc. Exfoliating, Moisturising)
Self-Tanning (inc. The Debate about Sunbeds, Fake Tanning, Other Tanning Methods)
Top-to-Toe Care Plan (inc. The Neck, The Chest, The Breasts, The Stomach, The Hips & Thighs, The Legs, The Bottom, The Hands, The Feet)
Simple Steps to Fabulous Feet (inc. Foot Care Kit, The Pampering Process, Toenails, Five Step DIY Pedicure)
The Hassle-Free Way to Beautiful Nails (inc. The 5 Nail Types, Your Nail-Needs Kit, Top Tips for Fabulous Nails, Perfect Polish in 4 Simple Steps, the 4-Step Basic French Manicure)
Hair Removal Methods (inc. Temporary Methods & Permanent Methods)
Facial Massage & Exercise
Top Tips for Stubborn Cellulite
Quick Reference Guide to Top-to-Toe Grooming
Guide to Microdermabrasion
Guide to Pore Minimising
Self-Test Assignment 4

Chapter 26: Turning the Clock Back
The Three Forms of Age
The Meaning of Age
Negative Self-Talk & Our Self-Image
Our Beliefs about Age
The Power of Belief
Modelling Youth
The Energy of Youth
Top Tips to Increase your Energy
Wrinkle De-Crease
Younger Looking Skin All Over!
Top Tips for Looking and Feeling Younger
Quick Face Lift

Chapter 27: Complete Men’s Styling
Working with Male Clients
Establishing Boundaries
Establishing your Client’s Outcome
The Power of Clothes & Body Language
Much more than a ‘Change of Clothes’
How & Where to Begin
Deciding on Age-Appropriateness
Identifying Male Body Shapes
Identifying your Male Client’s Scale
Assessing your Male Client’s Height
Assessing your Male Client’s Proportions
Key Points for Dressing the Male Body Shapes
Diagrams of Clothing to suit each Body Shape
Casual & Smart Trousers (inc. Jeans, Corduroys, Cargos & Combats, Chinos, Dress Trousers, Shorts)
Finding the Right Fit & Look
Shirts & Sweaters (inc. Sports Shirts, Classic Oxford Shirts, Dress Shirts, Sweaters)
Jackets & Coats
Suits (inc. different cuts, proportion & balance, material & colour)
How to Choose a Tie
How to Tie a Tie (inc. the Four-in-Hand Knot, the Half-Windsor Knot, the Windsor Knot, the Pratt Knott-Shelby, + diagrams)
Shoes & Accessories (inc. shoe types, shoe shopping tips, choosing stylish accessories, jewellery, watches, belts, cuff-links, sunglasses & prescription eyewear, wallets)
Choosing Underwear & Socks
General Clothing Guidelines
Men’s Measurement Guide
Men’s Measurement Minder Form
General Grooming (inc. Scent & Aftershave, Hands & Nails, Teeth, Feet, Shaving, Hair & Different Cuts, Men’s Hair Styling Products)

Chapter 28: Confidence Coaching
Confidence Fluctuations
The Benefits of Increased Confidence
The Varying Levels of Confidence
Confidence Boosters
Clothes and Confidence (inc. Feel Good Factor Clothes, Clothes that Deplete Confidence)
Clothes: The Self we Show to the World (inc. What do your Clothes say about you? + exercise)
Grooming and Confidence
Confidence and Body Language
Helping a Client to Counteract Un-useful Body Language
Cultivating Confidence (inc. Internal Voice, Pictures in your Mind, Creating a Great Voice, Reframing, TA, Focusing on what you want, Acting the Part, Olfactory Associations, Taking up new Interests, Listing your Qualities + Exercises)
What is a Confident Voice?
The 7 Day Confidence Plan

Chapter 29: Coaching Principles & Uncovering Values
Key Coaching Principles (inc. Your Personal Power, The Power of Decisions, Get Dissatisfied, Face your Fears, “Can Do” V’s “Will Do”, Modelling, Pain & Pleasure, Change of Focus, The Power of Associations, Destiny)
The Three Steps to Lasting Change
Goal Setting Revisited
The Six Human Needs Intro
Uncovering Values
Putting First Things First + Exercise
Context-Specific Values
Hierarchy of Values (inc. Moving Towards Values & Moving Away From Values)
Let your Values be your Guide

Chapter 30: Motivational Forces
The Six Basic Human Needs
Fulfilling the Need for Certainty
Fulfilling the Need for Connectedness
Fulfilling the Need for Growth
Fulfilling the Need for Variety / Uncertainty
Fulfilling the Need for Significance
Fulfilling the Need for Contribution
Ranking your Needs by Importance
The Four Classes of Experience
What’s Stopping You? (inc. When Pain Equals Pleasure)
Keeping on Track with your Goals (inc. Focusing on your Goals, Emotions and Action, Emotions and Inaction, Confronting Obstacles & Minor Setbacks, Committing your Goals to Paper, Visualising Works, Motivation Needs Reinforcement, The Power of Positive Thinking)
7 Steps to Unstoppable Motivation
Self-Test Assignment 5

Workbook Exercises also included:
Female: Questionnaire Number 1
Male: Questionnaire Number 1
Female: What’s your Style Personality?
Male: What’s your Style Personality?
The Wheels Exercises (x5)
The Road Map
Focus Form Exercises (x5)
Leverage Exercise
Budget Directory Sheets
Action Plan & Mini Goals Record
Makeover Questionnaire
Learning to Love Yourself
Body Image Exercises
Female: Measurement Minder
Male: Measurement Minder
Female: Body Analysis Form
Male: Body Analysis Form
Female: Body Analysis Form for Coach
Male: Body Analysis Form for Coach
The Authentic Living Test
Self-Limiting Beliefs Exercise
Television Programme Fun Exercise
Reframing Exercise
Prominent Sense Exercise
Lifestyle Analysis Chart
Makeover your Wardrobe Guide
Female: Wardrobe Checklist
Male: Wardrobe Checklist
The Shopping Plan
Compliment Sharing Exercise
Are you a Shopoholic?
What do your Clothes Say About You?
The Trophy & Medal Room Exercise
Initial Momentum Exercise
‘Who I Admire & Why’ Values Exercise
The 6 Human Needs Exercise
‘Creating Class 1 Experiences’ Exercise
Delayed Actions Exercise

Bonus Extras included in the Classic & Elite-Pro Packages at no extra cost:
Audio CD (60-minutes)
Clothing Demonstration DVD (102-minutes)
A5 Book: Sample Information Booklets
A5 Full-Colour Book: Wearing Colour with Confidence Colour Tools
Digital PDF files of the training books to view on your iPad

IN ADDITION TO ALL OF THE ABOVE, IF YOU CHOOSE AN ELITE-PRO PACKAGE YOU WILL ALSO RECEIVE:

Style Coaching™ Vocabulary Guide: Throughout this 40+ page book we have listed some of the most popular terms used in the fashion & image industry, and we have also provided diagrams to illustrate many types of garment type and cut. We have also included a pronunciation guide so you can learn how to talk about designer brands with confidence!

Style Coaching™ Additional Services Guide: This book has four chapters, each featuring a different specialisation that can be added to the Style Coaching™ process! It includes: Help your Client to Lose Weight, Delegation & Time Management, Relaxation through Autogenic Training, Help your Client to Stop Smoking, and some bonus workbook exercises! There are also two bonus articles from the International Association of Style Coaches™!

Complete Guide to Starting your own Style Coaching™ Business including:
Starting your Style Coaching™ Business
Exploring your Options after you are Qualified
Business Planing Principles
Your Business Plan Essentials
Building your Style Coaching™ Business
Your Marketing Strategy
Advertising Options
Your Press Kit
Public Relations
Sales Training
Business Insurance
The Style Coaching™ Brand
The International Association of Style Coaches™
Your Business Website
Pricing for your Services
Start-Up Items
Quick Business Tips
Business Goal Setting Exercise
Marketing Brainstorming Exercise
Career Wheel and Focus Form

The Elite-Pro Business Pack CD-Rom presented in a triple-disc box set (contains the Style Coaching™ Audio CD, Clothing Demonstration DVD + Business Pack CD-R). The Business Pack disc contains:
Electronic copies of over 50 exclusive exercises ready for you to print
Electronic copies of information booklets ready for you to print
Electronic copies of the Season Selector™ colour analysis tools ready for you to print
Two fabulous Keynote and PowerPoint presentations that accompany our colour analysis chapter!
Templates of promotional material such as business cards, brochures, letterheads, flyers and posters, ready for you to customise with your details in minutes! (for Apple Mac & PC)
JPEG of the ‘Certified Style Coach™’ trademark for you to use on your website and promotional literature
Archived articles from the International Association of Style Coaches™ (packed full of tips for the professional Style Coach™)!

AND MORE!